It's really funny. Was sitting in a meeting with a branding agency today and was surprised at the kind of haggling that was going on...of course the words used were much more sophisticated. The marketing head was trying to ask for the 'commercial terms' as he called them, from the agency guys and the commercial head was trying to haggle in a rather euphemistic way ("Please be flexible in your commercial terms"). It was a spectacle. Reminded me of ladies buying groceries.
Lady: "Bhaiya iska daam kitna hai?" (Please forward me your commercial terms)
Shopkeeper: "Madam ji, aap sabji lo, daam baad mein dekhenge" (Once you make up your mind about the media properties you want to buy, we'll forward you the quote)
Lady: "Bhaiya daam theek lagana" (Please be flexible in your terms):D
Been a while...
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So, even though the market is improving and I am seeing more jobs out
there, I am still unemployed almost 6 months after term date. That really
isn't surpr...
You sure hit the nail with this one. Media buying is part of what I do and everytime I embark on such a task I am reminded of the grocery shopping times with my mom.
ReplyDeleteIt's haggling and nothing else.